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An introduction to the benefits of exhibiting if you haven't taken the plunge yet From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand. A lot of businesses are put off exhibiting at a trade show because of the cost. It’s true – developing a great trade show exhibit, training your staff members, and travelling to the event itself isn’t a very cheap process. However, like most forms of marketing, with the right strategy, a trade show can be a very profitable choice. In this run-down, we discuss the four core benefits of exhibiting at a trade show. Generate lucrative, highly targeted business leads With the right strategy, every trade show you attend is an opportunity to drastically expand your company’s custom

  “We wanted everyone to be super comfortable and super productive.” – Chris Tisdall, Chief Operating Officer, 22seven CASE STUDY: 22SEVEN 22seven Finds 24/7 Ergonomic Solutions Making Collaborative Space More Comfortable and Productive 22seven, a new generation money management service based in Cape Town, South Africa, was in search of versatile ergonomic solutions. To accommodate the work styles of its employees—most of whom are computer programmers—22seven needed a space that enables and fosters daily collaboration.  Its advanced project management system demanded a work environment with high visibility, generous desk space, great lighting, plenty of personal real estate and flexible monitor mobility (to allow for two programmers to work simultaneously at one workstation). What’s more, since software engineers, system analysts and web designers spend most of their time on their computers, providing each employee with a high-performance, ergonomic workstation was a top priority. “We