South Africa; no longer lagging behind, in the design field. By Dave Nemeth
The more I travel the more evident it becomes just how the trend and design gap between South Africa and the international markets are closing. Just a few years ago we were at least two years behind on the fashion front and up to five years behind on design, decor and furniture. There are a multitude of reasons for this sudden "catch up" with the biggest being the globalisation we are currently experiencing thanks to the boom in technology and social media. All of a sudden we know exactly what is happening globally as it unfolds and ultimately takes shape. This is more far reaching than just important news, with more and more consumers keeping abreast of international brands and trends. It is important to understand that markets are driven by consumers and even though we have world class designers and architects’, being up to date and forward thinking is not always accepted by clients and consumers. The majority of the famous international brands in decor, fabrics and f...
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