Universal Design Studio uses muted colours and brass fittings for J&M Davidson store





Soft tones and metallic details feature across the two floors of this London boutique created by Barber and Osgerby's Universal Design Studio for fashion brand J&M Davidson


The Mayfair store is J&M Davidson's second retail outlet in London – the other is located in Notting Hill.


The architects wanted to convey the brand's signature shapes and colour palette through their design, and painted the walls in calming neutral tones of dusty taupes and soft pinks.


"We were keen that the space had a strong dialogue with its place whilst reflecting the brand’s commitment to craftsmanship, quality and attention to detail, expressing the timeless and understated nature of the brand," said Jason Holley, who co-directs Universal Design Studio with Hannah Carter Owers.



The studio was set up design duo Edward Barber and Jay Osgerby in 2001 to focus on architecture and interior projects. Previously, the London-based office has created two pop-up shops for a sportswear manufacturer and a flagship store for clothing brand Reiss.


Originally found on:
http://www.dezeen.com/2016/02/03/universal-design-studio-jm-davidson-store-london-barber-osgerby/

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